What's in a brand : buiding brand equity through advertising

相似書籍

• What's in a brand: Building brand equity through advertising
  由: Philip-Jones, John
  出版: (1998)
• What's in a brand? : building brand equity through advertising
  由: John Philip Johnes
  出版: (1998)
• What's in a brand? building brand equity through advertising
  由: Jones, John Philip
  出版: (1998)
• What's in a brand? building equity through advertising
  由: Jones, John Philip
  出版: (1998)
• What is in a name?: advertising and the concept of brands /
  由: Jones, John Philip .
  出版: (2000)