What's in a brand : buiding brand equity through advertising

Benzer Materyaller

• What's in a brand: Building brand equity through advertising
  Yazar:: Philip-Jones, John
  Baskı/Yayın Bilgisi: (1998)
• What's in a brand? : building brand equity through advertising
  Yazar:: John Philip Johnes
  Baskı/Yayın Bilgisi: (1998)
• What's in a brand? building brand equity through advertising
  Yazar:: Jones, John Philip
  Baskı/Yayın Bilgisi: (1998)
• What's in a brand? building equity through advertising
  Yazar:: Jones, John Philip
  Baskı/Yayın Bilgisi: (1998)
• What is in a name?: advertising and the concept of brands /
  Yazar:: Jones, John Philip .
  Baskı/Yayın Bilgisi: (2000)