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What's in a brand : buiding brand equity through advertising
| Autor Principal: | |
|---|---|
| Formato: | Printed Book |
| Publicado: |
New Delhi
Tata Mcgraw- Hill Publishing
1998
|
Kerala Agricultural University
| Número de Clasificación: |
658.827 JON/WH |
|---|---|
| Copia Gen | Live Status Unavailable |