What's in a brand : buiding brand equity through advertising

Παρόμοια τεκμήρια

• What's in a brand: Building brand equity through advertising
  ανά: Philip-Jones, John
  Έκδοση: (1998)
• What's in a brand? : building brand equity through advertising
  ανά: John Philip Johnes
  Έκδοση: (1998)
• What's in a brand? building brand equity through advertising
  ανά: Jones, John Philip
  Έκδοση: (1998)
• What's in a brand? building equity through advertising
  ανά: Jones, John Philip
  Έκδοση: (1998)
• What is in a name?: advertising and the concept of brands /
  ανά: Jones, John Philip .
  Έκδοση: (2000)