एपीए उद्धरण

John, P. J. (1998). What's in a brand: Buiding brand equity through advertising. Tata Mcgraw- Hill Publishing.

शिकागो स्टाइल उद्धरण

John, Philip Jones. What's in a Brand: Buiding Brand Equity Through Advertising. New Delhi: Tata Mcgraw- Hill Publishing, 1998.

एमएलए उद्धरण

John, Philip Jones. What's in a Brand: Buiding Brand Equity Through Advertising. Tata Mcgraw- Hill Publishing, 1998.