Kotler, P., & Keller, K. l. (2018). Marketing management (15,ed.). Pearson education pvt ltd.
Chicago Edition CitationKotler, Philip, and Kevin lane Keller. Marketing Management. 15,ed. Delhi: Pearson education pvt ltd, 2018.
MLA Edition CitationKotler, Philip, and Kevin lane Keller. Marketing Management. 15,ed. Pearson education pvt ltd, 2018.
Warning: These citations may not always be 100% accurate.