Kotler, P. e. (2013). Marketing management (14,ed.). Pearson Education.
Chicago Edition CitationKotler, Philip et.al. Marketing Management. 14,ed. Delhi: Pearson Education, 2013.
MLA Edition CitationKotler, Philip et.al. Marketing Management. 14,ed. Pearson Education, 2013.
Warning: These citations may not always be 100% accurate.