Kotler, P., & Keller, K. l. K. (2009). Marketing management: A south asian perspective (13,ed.). Pearson education pvt ltd.
Chicago Edition CitationKotler, Philip, and Kevin lane Koshy Keller. Marketing Management: A South Asian Perspective. 13,ed. New Delhi: Pearson education pvt ltd, 2009.
MLA Edition CitationKotler, Philip, and Kevin lane Koshy Keller. Marketing Management: A South Asian Perspective. 13,ed. Pearson education pvt ltd, 2009.
Warning: These citations may not always be 100% accurate.