APA Edition Citation

Kotler, P., & Keller, K. l. A. K. J. (2014). Marketing management (14,ed.). Pearson Education pvt ltd.

Chicago Edition Citation

Kotler, Philip, and Kevin lane Abraham Koshy Jha Keller. Marketing Management. 14,ed. Delhi, chennai: Pearson Education pvt ltd, 2014.

MLA Edition Citation

Kotler, Philip, and Kevin lane Abraham Koshy Jha Keller. Marketing Management. 14,ed. Pearson Education pvt ltd, 2014.