Smith, P. R., & Tayloy, J. (2005). Marketing communications: An integrated approach (4.). Kogan page.
Chicago Edition CitationSmith, P R., and Jonathan Tayloy. Marketing Communications: An Integrated Approach. 4. London: Kogan page, 2005.
MLA Edition CitationSmith, P R., and Jonathan Tayloy. Marketing Communications: An Integrated Approach. 4. Kogan page, 2005.
Warning: These citations may not always be 100% accurate.