APA Edition Citation

Lovelock, C. (2011). Services marketing: People,technology,strategy (7.). Pearson education india pvt ltd.

Chicago Edition Citation

Lovelock, Christopher. Services Marketing: People,technology,strategy. 7. New Delhi: Pearson education india pvt ltd, 2011.

MLA Edition Citation

Lovelock, Christopher. Services Marketing: People,technology,strategy. 7. Pearson education india pvt ltd, 2011.

Warning: These citations may not always be 100% accurate.