APA Edition Citation

Lamb, C. w. . e. (2012). MKTG: A south asian perspective (1.). Cengage learning.

Chicago Edition Citation

Lamb, Charles w et.al. MKTG: A South Asian Perspective. 1. New Delhi: Cengage learning, 2012.

MLA Edition Citation

Lamb, Charles w et.al. MKTG: A South Asian Perspective. 1. Cengage learning, 2012.

Warning: These citations may not always be 100% accurate.