Czinkota, M. R., & Kotabe, M. (2010). Marketing management (2.). Cengage learning.
Chicago Edition CitationCzinkota, Micheal R., and Masaaki Kotabe. Marketing Management. 2. New Delhi: Cengage learning, 2010.
MLA Edition CitationCzinkota, Micheal R., and Masaaki Kotabe. Marketing Management. 2. Cengage learning, 2010.
Warning: These citations may not always be 100% accurate.