APA Edition Citation

Lovelock, C., & Wirtz, J. J. c. (2012). Services marketing: People,technology,strategy (7.). Pearson education india pvt ltd.

Chicago Edition Citation

Lovelock, Christopher, and Jochen Jayanta chatterjee Wirtz. Services Marketing: People,technology,strategy. 7. New Delhi: Pearson education india pvt ltd, 2012.

MLA Edition Citation

Lovelock, Christopher, and Jochen Jayanta chatterjee Wirtz. Services Marketing: People,technology,strategy. 7. Pearson education india pvt ltd, 2012.