Manendra Mohan. (1989). Adverstising management: Concepts and cases (1.). Tata McGraw hill education pvt ltd.
Chicago Edition CitationManendra Mohan. Adverstising Management: Concepts and Cases. 1. New Delhi: Tata McGraw hill education pvt ltd, 1989.
MLA Edition CitationManendra Mohan. Adverstising Management: Concepts and Cases. 1. Tata McGraw hill education pvt ltd, 1989.
Warning: These citations may not always be 100% accurate.