Lee, N. R., & Kotler, P. (2011). Social marketing: Influencing behaviours for good (4.). Sage publications.
Chicago Edition CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviours for Good. 4. New Delhi: Sage publications, 2011.
MLA Edition CitationLee, Nancy R., and Philip Kotler. Social Marketing: Influencing Behaviours for Good. 4. Sage publications, 2011.
Warning: These citations may not always be 100% accurate.