Παραπομπή APA

Perreault, W. D., & Mccarthy, j. E. (2002). Basic marketing: A global-managerial approach (14.). Mcgraw hill education.

Παραπομπή Chicago Style

Perreault, William D., και jerome E. Mccarthy. Basic Marketing: A Global-managerial Approach. 14. Newdelhi: Mcgraw hill education, 2002.

Παραπομπή MLA

Perreault, William D., και jerome E. Mccarthy. Basic Marketing: A Global-managerial Approach. 14. Mcgraw hill education, 2002.