APA Edition Citation

Perreault, W. D., & Mccarthy, j. E. (2002). Basic marketing: A global-managerial approach (14.). Mcgraw hill education.

Chicago Edition Citation

Perreault, William D., and jerome E. Mccarthy. Basic Marketing: A Global-managerial Approach. 14. Newdelhi: Mcgraw hill education, 2002.

MLA Edition Citation

Perreault, William D., and jerome E. Mccarthy. Basic Marketing: A Global-managerial Approach. 14. Mcgraw hill education, 2002.