APA Edition Citation

Mcdaniel, C., & Lamb, C. w. H. (2008). Principles of marketing (1.). Cengage learning.

Chicago Edition Citation

Mcdaniel, Carl, and Charles w Hair Lamb. Principles of Marketing. 1. U S, Singapore: Cengage learning, 2008.

MLA Edition Citation

Mcdaniel, Carl, and Charles w Hair Lamb. Principles of Marketing. 1. Cengage learning, 2008.