Lee, N. R., & Koyler, P. (2011). Social marketing: Influencing behaviour for good (4.). Sage publications.
Chicago Edition CitationLee, Nancy R., and Philip Koyler. Social Marketing: Influencing Behaviour for Good. 4. Newdelhi: Sage publications, 2011.
MLA Edition CitationLee, Nancy R., and Philip Koyler. Social Marketing: Influencing Behaviour for Good. 4. Sage publications, 2011.
Warning: These citations may not always be 100% accurate.