Lee, B. (2012). Hidden wealth of customers: Realizing the unstapped value of your most important asset (1.). Harvard business review press.
Chicago Edition CitationLee, Bill. Hidden Wealth of Customers: Realizing the Unstapped Value of Your Most Important Asset. 1. Boston: Harvard business review press, 2012.
MLA Edition CitationLee, Bill. Hidden Wealth of Customers: Realizing the Unstapped Value of Your Most Important Asset. 1. Harvard business review press, 2012.
Warning: These citations may not always be 100% accurate.