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Strategic advertising management

Bibliographic Details
Main Author: Percy, Larry
Other Authors: Elliott, Richard
Format: Printed Book
Published: Newyork Oxford university press 2001
Edition:2
Subjects:
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082 |a 659.1  |b PER/ST 
100 |a Percy, Larry 
245 |a Strategic advertising management 
250 |a 2 
260 |a Newyork  |b Oxford university press  |c 2001 
300 |a 335p. 
650 |a overview of advertising and promotion 
700 |a Elliott, Richard 
942 |2 ddc  |c BK 
999 |c 190059  |d 190059 
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