Percy, L., & Elliott, R. (2001). Strategic advertising management (2.). Oxford university press.
Chicago Edition CitationPercy, Larry, and Richard Elliott. Strategic Advertising Management. 2. Newyork: Oxford university press, 2001.
MLA Edition CitationPercy, Larry, and Richard Elliott. Strategic Advertising Management. 2. Oxford university press, 2001.
Warning: These citations may not always be 100% accurate.