APA Edition Citation

Loudon, D. L., & Bitta., A. J. D. (2004). Consumer Behaviour (4.). Tata Mc Graw Hill-Publishing company Ltd.

Chicago Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behaviour. 4. New Delhi: Tata Mc Graw Hill-Publishing company Ltd, 2004.

MLA Edition Citation

Loudon, David L., and Albert J Della Bitta. Consumer Behaviour. 4. Tata Mc Graw Hill-Publishing company Ltd, 2004.

Warning: These citations may not always be 100% accurate.