P.K. RAVI SHANKAR. (2011). INTEGRATED MARKETING COMMUNICATION (1.). PACEFIC PUBLICATION.
Chicago Edition CitationP.K. RAVI SHANKAR. INTEGRATED MARKETING COMMUNICATION. 1. NEW DELHI: PACEFIC PUBLICATION, 2011.
MLA Edition CitationP.K. RAVI SHANKAR. INTEGRATED MARKETING COMMUNICATION. 1. PACEFIC PUBLICATION, 2011.
Warning: These citations may not always be 100% accurate.