Warren J.Keegan. (2002). Global Marketing Management (7th.). SP Printers.
Chicago Edition CitationWarren J.Keegan. Global Marketing Management. 7th. India: SP Printers, 2002.
MLA Edition CitationWarren J.Keegan. Global Marketing Management. 7th. SP Printers, 2002.
Warning: These citations may not always be 100% accurate.