John W Mullins Orville C Walker Jr Jean Claude Larreche Harper W Boyd Jr & John W Mullins. (2005). Marketing Management: A Strategic Decision Making Approach (5th.). McGraw-Hill Education Pvt Ltd.
Citação norma ChicagoJohn W Mullins Orville C Walker Jr Jean Claude Larreche Harper W Boyd Jr and John W Mullins. Marketing Management: A Strategic Decision Making Approach. 5th. New Delhi: McGraw-Hill Education Pvt Ltd, 2005.
Citação norma MLAJohn W Mullins Orville C Walker Jr Jean Claude Larreche Harper W Boyd Jr and John W Mullins. Marketing Management: A Strategic Decision Making Approach. 5th. McGraw-Hill Education Pvt Ltd, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.