APA Edition Citation

Alok Kumar Rai. (2013). Customer Relationship Management: Concept and Cases (2nd.). PHI Learning Private Limited.

Chicago Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concept and Cases. 2nd. Delhi: PHI Learning Private Limited, 2013.

MLA Edition Citation

Alok Kumar Rai. Customer Relationship Management: Concept and Cases. 2nd. PHI Learning Private Limited, 2013.

Warning: These citations may not always be 100% accurate.