APA Edition Citation

William G.Zikmund. (2007). Essential of Marketing Research (3rd.). Cengage Learning.

Chicago Edition Citation

William G.Zikmund. Essential of Marketing Research. 3rd. New Delhi: Cengage Learning, 2007.

MLA Edition Citation

William G.Zikmund. Essential of Marketing Research. 3rd. Cengage Learning, 2007.

Warning: These citations may not always be 100% accurate.