Strategic Brand Management

Lignende værker

• Strategic Brand Management : Building, Measuring, and Managing Brand Equity
  af: Keller, Kevin Lane
  Udgivet: (2008)
• Strategic Brand Mananagement
  af: Elliott, Richard
  Udgivet: (2007)
• Strategic Brand Management : building, measuring and managing brand equity
  af: Kevin Lane Keller
  Udgivet: (2003)
• Brand Management : The Indian Context
  af: Moorthy, YLR
  Udgivet: (2008)
• Strategic brand management
  af: Keller,Kevin Lane
  Udgivet: (2013)