Strategic Brand Management

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Dades bibliogràfiques
Autor principal: Kevin Lane Keller
Altres autors: M.G.Parameswaran, Isaac Jacob
Format: Printed Book
Publicat: Delhi Pearson 2011
Edició:3rd
Matèries:
The Brand Equity Concept
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Strategic Brand Management
per Kevin Lane Keller
Publicat 2008
Printed Book
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