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Strategic Brand Management

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Xehetasun bibliografikoak
Egile nagusia:	Kevin Lane Keller
Beste egile batzuk:	M.G.Parameswaran, Isaac Jacob
Formatua:	Printed Book
Argitaratua:	Delhi Pearson 2011
Edizioa:	3rd
Gaiak:	The Brand Equity Concept

Antzeko izenburuak

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
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Argitaratua: (2008)

Strategic Brand Mananagement
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Brand Management : The Indian Context
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Strategic brand management
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New strategic brand management creating and sustaining brand equity long term
nork: Kapferer, Jean-Noel
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Strategic brand management /
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Strategic Brand Management
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Strategic brand management: building measures and managing brand equity /
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Brand Management: principles and practices/
nork: Kirti Dutta
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Brand Equity:An Indian Perspective
nork: Sangeeta Trott Vinod V Sople
Argitaratua: (2016)

Strategic brand management: Building, measuring and managing brand equity
nork: Keller, kevin Lane
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Strategic brand management: Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2004)

Strategic brand management: building measures and managing brand equity /
nork: Keller, Kevin Lane .
Argitaratua: (2003)

Strategic brand management :building,measuring and managing brand equity/
nork: Keller, Kevin Lane
Argitaratua: (2015)

Strategic Brand Management
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Argitaratua: (2012)

Strategic brand management:building,measuring and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2009)

Brand Management: The Indian context
nork: Moorthi, Y.L.R
Argitaratua: (2003)

Effects of sale promotion on consumer based brand equity (Thesis)
nork: Siby Zacharias
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The new Strategic brand management : creating and sustaining brand equity long term
nork: Jean-Noel Kapferer
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Strategic brand management: Building, measuring and managing brand equity
nork: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Argitaratua: (2011)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
nork: Kevin Lane Keller
Argitaratua: (2008)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
nork: Kevin Lane Keller
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Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
nork: Smisha K

Strategic brand management
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STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
nork: BHATIA MUKESH
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Strategic brand management/
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Strategic Brand Management
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Strategic brand management
nork: Elliott, Richard; Percy, Larry
Argitaratua: (2007)

Strategic brand management
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Argitaratua: (2003)

Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
nork: Kevin, Lane Keller
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Research methodology in marketing V.2
nork: Sharma, T P
Argitaratua: (2020)

Brands in the Balance
nork: Drawbaugh, Kevin
Argitaratua: (2001)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
nork: Chernatony,Leslie de
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New strategic brand management
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Elements in strategic brand management/
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Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
nork: Amrita Pritam; Narendra Sharma and Devendra Sharma
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Brand Society How Brands Transform Management and Lifestyle
nork: Martin Kornberger
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A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
nork: Anna Anjana Varghese
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Strategic brand management: a process of growing and strengthening brands /
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