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Strategic Brand Management

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Bibliografiske detaljer
Hovedforfatter:	Kevin Lane Keller
Andre forfattere:	M.G.Parameswaran, Isaac Jacob
Format:	Printed Book
Udgivet:	Delhi Pearson 2011
Udgivelse:	3rd
Fag:	The Brand Equity Concept

Lignende værker

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
af: Keller, Kevin Lane
Udgivet: (2008)

Strategic Brand Mananagement
af: Elliott, Richard
Udgivet: (2007)

Strategic Brand Management : building, measuring and managing brand equity
af: Kevin Lane Keller
Udgivet: (2003)

Brand Management : The Indian Context
af: Moorthy, YLR
Udgivet: (2008)

Strategic brand management
af: Keller,Kevin Lane
Udgivet: (2013)

New strategic brand management creating and sustaining brand equity long term
af: Kapferer, Jean-Noel
Udgivet: (2009)

Strategic brand management /
af: Keller, Kevin Lane .
Udgivet: (1992)

Strategic Brand Management
af: Kevin Lane Keller
Udgivet: (2008)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane
Udgivet: (2011)

Brand Management: principles and practices/
af: Kirti Dutta
Udgivet: (2012)

Brand Equity:An Indian Perspective
af: Sangeeta Trott Vinod V Sople
Udgivet: (2016)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, kevin Lane
Udgivet: (2003)

Strategic brand management: Building, measuring, and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2004)

Strategic brand management: building measures and managing brand equity /
af: Keller, Kevin Lane .
Udgivet: (2003)

Strategic brand management :building,measuring and managing brand equity/
af: Keller, Kevin Lane
Udgivet: (2015)

Strategic Brand Management
af: Kevin Lane Keller M G Parameswaran Isaac Jacob
Udgivet: (2012)

Strategic brand management:building,measuring and managing brand equity
af: Keller, Kevin Lane
Udgivet: (2009)

Brand Management: The Indian context
af: Moorthi, Y.L.R
Udgivet: (2003)

Effects of sale promotion on consumer based brand equity (Thesis)
af: Siby Zacharias
Udgivet: (2011)

The new Strategic brand management : creating and sustaining brand equity long term
af: Jean-Noel Kapferer
Udgivet: (1992)

Strategic brand management: Building, measuring and managing brand equity
af: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
Udgivet: (2011)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
af: Kevin Lane Keller
Udgivet: (2008)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
af: Kevin Lane Keller
Udgivet: (2008)

Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
af: Smisha K

Strategic brand management
af: Keller,Kevin Lane, et al.
Udgivet: (2008)

STRATEGIC BRAND MANAGEMENT PROCESS OF GROWING AND STRENGTHENING BRANDS
af: BHATIA MUKESH
Udgivet: (2012)

Strategic brand management/
af: Martin, Brice
Udgivet: (2019)

Strategic Brand Management
af: Jacob, Issac
Udgivet: (2011)

Strategic brand management
af: Elliott, Richard; Percy, Larry
Udgivet: (2007)

Strategic brand management
af: Kapferer, Jean- Noel
Udgivet: (2003)

Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
af: Kevin, Lane Keller
Udgivet: (2008)

Research methodology in marketing V.2
af: Sharma, T P
Udgivet: (2020)

Brands in the Balance
af: Drawbaugh, Kevin
Udgivet: (2001)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
af: Chernatony,Leslie de
Udgivet: (2009)

New strategic brand management
af: Kapferer, Jean Noel
Udgivet: (2009)

Elements in strategic brand management/
af: Burton, Gabe
Udgivet: (2019)

Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
af: Amrita Pritam; Narendra Sharma and Devendra Sharma
Udgivet: (2014)

Brand Society How Brands Transform Management and Lifestyle
af: Martin Kornberger
Udgivet: (2010)

A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
af: Anna Anjana Varghese
Udgivet: (2018)

Strategic brand management: a process of growing and strengthening brands /
af: Mukesh Bhatia, .
Udgivet: (2013)