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Strategic Brand Management

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التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Kevin Lane Keller
مؤلفون آخرون:	M.G.Parameswaran, Isaac Jacob
التنسيق:	Printed Book
منشور في:	Delhi Pearson 2011
الطبعة:	3rd
الموضوعات:	The Brand Equity Concept

مواد مشابهة

Strategic Brand Management : Building, Measuring, and Managing Brand Equity
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منشور في: (2008)

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منشور في: (2007)

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Brand Management : The Indian Context
بواسطة: Moorthy, YLR
منشور في: (2008)

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منشور في: (2013)

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Brand Management: principles and practices/
بواسطة: Kirti Dutta
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Brand Equity:An Indian Perspective
بواسطة: Sangeeta Trott Vinod V Sople
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منشور في: (2003)

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بواسطة: Keller, Kevin Lane
منشور في: (2004)

Strategic brand management: building measures and managing brand equity /
بواسطة: Keller, Kevin Lane .
منشور في: (2003)

Strategic brand management :building,measuring and managing brand equity/
بواسطة: Keller, Kevin Lane
منشور في: (2015)

Strategic Brand Management
بواسطة: Kevin Lane Keller M G Parameswaran Isaac Jacob
منشور في: (2012)

Strategic brand management:building,measuring and managing brand equity
بواسطة: Keller, Kevin Lane
منشور في: (2009)

Brand Management: The Indian context
بواسطة: Moorthi, Y.L.R
منشور في: (2003)

Effects of sale promotion on consumer based brand equity (Thesis)
بواسطة: Siby Zacharias
منشور في: (2011)

The new Strategic brand management : creating and sustaining brand equity long term
بواسطة: Jean-Noel Kapferer
منشور في: (1992)

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بواسطة: Keller, Kevin Lane and Parameswaran, M G and Issac Jacob
منشور في: (2011)

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منشور في: (2008)

Strategic Brand Management:Building,Measuring, and Managing Brand Equity
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Influence of Brand Equity on the Purchase Intention towards Domestic and Foreign Brands of Cosmetics
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Strategic brand management/
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منشور في: (2019)

Strategic Brand Management
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Strategic brand management
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Strategic brand management
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منشور في: (2003)

Best Practice Cases in Branding; Lessons from the Worlds Strongest Brands
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Research methodology in marketing V.2
بواسطة: Sharma, T P
منشور في: (2020)

Brands in the Balance
بواسطة: Drawbaugh, Kevin
منشور في: (2001)

Brand Vision to Brand Evalution; Strategic Process of Growing and Strengthening brands
بواسطة: Chernatony,Leslie de
منشور في: (2009)

New strategic brand management
بواسطة: Kapferer, Jean Noel
منشور في: (2009)

Elements in strategic brand management/
بواسطة: Burton, Gabe
منشور في: (2019)

Factors Influencing Successful Brand Extension: A Study of Consumer Durable Brand
بواسطة: Amrita Pritam; Narendra Sharma and Devendra Sharma
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Brand Society How Brands Transform Management and Lifestyle
بواسطة: Martin Kornberger
منشور في: (2010)

A study on influence of country of origin on consumer based brand equity among aided college teachers with special reference to automobiles in Ernakulam district
بواسطة: Anna Anjana Varghese
منشور في: (2018)

Strategic brand management: a process of growing and strengthening brands /
بواسطة: Mukesh Bhatia, .
منشور في: (2013)