Kevin Lane Keller, M.G.Parameswaran, & Isaac Jacob. (2011). Strategic Brand Management (3rd.). Pearson.
Čikaški stil citiranjaKevin Lane Keller, M.G.Parameswaran, i Isaac Jacob. Strategic Brand Management. 3rd. Delhi: Pearson, 2011.
MLA način citiranjaKevin Lane Keller, et al. Strategic Brand Management. 3rd. Pearson, 2011.
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