Cita APA

Kevin Lane Keller, M.G.Parameswaran, & Isaac Jacob. (2011). Strategic Brand Management (3rd.). Pearson.

Citación estilo Chicago

Kevin Lane Keller, M.G.Parameswaran, y Isaac Jacob. Strategic Brand Management. 3rd. Delhi: Pearson, 2011.

Cita MLA

Kevin Lane Keller, et al. Strategic Brand Management. 3rd. Pearson, 2011.