APA Edition Citation

Kevin Lane Keller, M.G.Parameswaran, & Isaac Jacob. (2011). Strategic Brand Management (3rd.). Pearson.

Chicago Edition Citation

Kevin Lane Keller, M.G.Parameswaran, and Isaac Jacob. Strategic Brand Management. 3rd. Delhi: Pearson, 2011.

MLA Edition Citation

Kevin Lane Keller, et al. Strategic Brand Management. 3rd. Pearson, 2011.