William G Zikmund. (2007). Essentials Of Marketing Research (3 rd.). South Western Cengage learning.
Chicago Edition CitationWilliam G Zikmund. Essentials Of Marketing Research. 3 rd. New Delhi: South Western Cengage learning, 2007.
MLA Edition CitationWilliam G Zikmund. Essentials Of Marketing Research. 3 rd. South Western Cengage learning, 2007.
Warning: These citations may not always be 100% accurate.