R S N Pillai & Bagavathi. (2010). Marketing Management (1st.). S Chand & Company Ltd.
Chicago Edition CitationR S N Pillai and Bagavathi. Marketing Management. 1st. New Delhi: S Chand & Company Ltd, 2010.
MLA Edition CitationR S N Pillai and Bagavathi. Marketing Management. 1st. S Chand & Company Ltd, 2010.
Warning: These citations may not always be 100% accurate.