Advertising and promotion An IMC Approach

Míreanna Comhchosúla

• Advertising and promotion: an IMC approach /
  le: Shimp, Terence A .
  Foilsithe: (2007)
• Advertising and promotions : an IMC perspective
  le: Shah, Kruthi; dD'Souza, Alan
  Foilsithe: (2009)
• Advertising & IMC : principles and practice
  le: Moriarty, Snadra
  Foilsithe: (2014)
• Advertising & IMC : principles and practice /
  le: Moriarty, Sandra
  Foilsithe: (2017)
• Principles of advertising & IMC /
  le: Duncan, Tom
  Foilsithe: (2005)