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Advertising and promotion An IMC Approach
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Language: | Undetermined English |
| Published: |
New Delhi
Cengage Learning
2007
|
| Edition: | 1st |
| Subjects: |
| LEADER | 00629nam a2200205Ia 4500 | ||
|---|---|---|---|
| 008 | 140306s9999 xx 000 0 und d | ||
| 020 | |a 8131503887 | ||
| 020 | |a 978-81-315-0366-1 | ||
| 041 | |a eng | ||
| 082 | |a 659.1 |b SHI/AD | ||
| 100 | |a Shimp, Terence A | ||
| 245 | |a Advertising and promotion An IMC Approach | ||
| 250 | |a 1st | ||
| 260 | |a New Delhi |b Cengage Learning |c 2007 | ||
| 300 | |a 650 | ||
| 365 | |b Rs.475/- | ||
| 650 | |a Fundamental Marcon Decision | ||
| 942 | |2 ddc |c BK | ||
| 999 | |c 188356 |d 188356 | ||
| 952 | |0 0 |1 0 |2 ddc |4 0 |6 659_100000000000000_SHI_AD |7 0 |9 194500 |a KAUCBV |b KAUCBV |g 475.00 |o 659.1 SHI/AD |r 2014-03-22 |w 2014-03-22 |y BK | ||