APA Edition Citation

Shimp, T. A. (2007). Advertising and promotion An IMC Approach (1st.). Cengage Learning.

Chicago Edition Citation

Shimp, Terence A. Advertising and Promotion An IMC Approach. 1st. New Delhi: Cengage Learning, 2007.

MLA Edition Citation

Shimp, Terence A. Advertising and Promotion An IMC Approach. 1st. Cengage Learning, 2007.

Warning: These citations may not always be 100% accurate.