Rao, R. M. K. (2011). Services Marketing (2nd.). Pearson.
Chicago Edition CitationRao, Rama Mohana K. Services Marketing. 2nd. Delhi: Pearson, 2011.
MLA Edition CitationRao, Rama Mohana K. Services Marketing. 2nd. Pearson, 2011.
Warning: These citations may not always be 100% accurate.