APA Edition Citation

Jacob, I., Keller, K. L., & Parameswaran, M. G. (2011). Strategic Brand Management (3rd.). Pearson.

Chicago Edition Citation

Jacob, Issac, Kevin Lane Keller, and M G. Parameswaran. Strategic Brand Management. 3rd. Delhi: Pearson, 2011.

MLA Edition Citation

Jacob, Issac, et al. Strategic Brand Management. 3rd. Pearson, 2011.