APA Edition Citation

Bendle, N. T., Farris, P. W., Pfeifer, P. E., & Reibstein, D. J. (2011). Marketing Metrics (2nd.). Pearson.

Chicago Edition Citation

Bendle, Neil T., Paul W. Farris, Phillip E. Pfeifer, and David J. Reibstein. Marketing Metrics. 2nd. New Delhi: Pearson, 2011.

MLA Edition Citation

Bendle, Neil T., et al. Marketing Metrics. 2nd. Pearson, 2011.