APA Edition Citation

Bowersox, D. J., & Cooper, B. M. (2008). Strategic Marketing Channel Management (1st.). Tata McGraw-Hill Education.

Chicago Edition Citation

Bowersox, Donald J., and Bixby M. Cooper. Strategic Marketing Channel Management. 1st. New Delhi: Tata McGraw-Hill Education, 2008.

MLA Edition Citation

Bowersox, Donald J., and Bixby M. Cooper. Strategic Marketing Channel Management. 1st. Tata McGraw-Hill Education, 2008.

Warning: These citations may not always be 100% accurate.