APA Edition Citation

Rahtz, S. (2008). Integrated Marketing Communication A Strategic Approach (1st.). Cengage Learning.

Chicago Edition Citation

Rahtz, Sirgy. Integrated Marketing Communication A Strategic Approach. 1st. New Delhi: Cengage Learning, 2008.

MLA Edition Citation

Rahtz, Sirgy. Integrated Marketing Communication A Strategic Approach. 1st. Cengage Learning, 2008.

Warning: These citations may not always be 100% accurate.