Berman, B., & Evans, J. R. (2010). Marketing Management (1st.). Cengage Learning.
Chicago Edition CitationBerman, Barry, and Joel R. Evans. Marketing Management. 1st. New Delhi: Cengage Learning, 2010.
MLA Edition CitationBerman, Barry, and Joel R. Evans. Marketing Management. 1st. Cengage Learning, 2010.
Warning: These citations may not always be 100% accurate.