APA Edition Citation

Allen, C. T., O'Guinn, T. C., & Semenik, R. J. (2011). Advertising Management With Integrated Brand Promotion (1st.). Cengage Learning.

Chicago Edition Citation

Allen, Chris T., Thomas C. O'Guinn, and Richard J. Semenik. Advertising Management With Integrated Brand Promotion. 1st. New Delhi: Cengage Learning, 2011.

MLA Edition Citation

Allen, Chris T., et al. Advertising Management With Integrated Brand Promotion. 1st. Cengage Learning, 2011.