APA Edition Citation

Della Bitta, A. J., & Loudon, D. L. (2008). Consumer Behavior (4.). Tata McGraw Hill Publishing.

Chicago Edition Citation

Della Bitta, Albert J., and David L. Loudon. Consumer Behavior. 4. New Delhi: Tata McGraw Hill Publishing, 2008.

MLA Edition Citation

Della Bitta, Albert J., and David L. Loudon. Consumer Behavior. 4. Tata McGraw Hill Publishing, 2008.